I get asked a lot about how to stand out on LinkedIn, and so I ran two polls in the last couple of months to ask my wonderful followers and connections. The results contradict everything people worry about when considering how to stand out with their personal brand on LinkedIn.
First poll asked what’s toughest about building a personal brand consistently. How to stand out in a noisy space won at 46%. Staying consistent came in second at 31%.
Here’s where it gets interesting.
Second poll asked what makes someone a genuine thought leader worth following. Consistent insights dominated at 42%. Clear expertise and relatable examples tied at 27% each.
Social proof, follower counts, engagement metrics, got just 4%.
Let that data sit for a second. People think their biggest problem is learning how to stand out on LinkedIn. Audiences are telling you the solution is showing up.
Strategies on how to stand out on LinkedIn
Every person I talk to worries about differentiation. How do I cut through the noise? What makes my content unique? How do I get noticed in a feed that never stops moving?
Turns out, only 1% of LinkedIn’s monthly users share content weekly. Those consistent creators generate 9 billion impressions.
The differentiation you’re chasing already exists in the act of showing up regularly.
Most people don’t. That’s your edge.
What audiences actually value
The second poll reveals something most creators miss. When people evaluate thought leadership, they’re not counting your followers. They’re looking for patterns of insight over time.
Research backs this up. 64% of buyers say thought leadership content is more trustworthy than marketing materials when assessing capabilities.
Substance beats social proof every time.
You don’t need to go viral. You need to be reliable.
The consistency advantage
Many professionals are still seeking answers on how to stand out on LinkedIn.
Here’s the practical reality: consistent posters receive 5 times more engagement per post than those who post sporadically.
Five times.
Not because each post is dramatically better. Because the algorithm rewards regular activity, and audiences build trust through repeated exposure to your perspective.
Consistency compounds in ways one-off viral moments don’t..
My Top 5 Tips for Standing Out on LinkedIn
1. Pick a posting rhythm you can actually maintain
Forget daily if it burns you out. Weekly works. Bi-weekly works. What doesn’t work is three weeks of momentum followed by radio silence. Your audience needs to know when to expect you.
2. Share what you’re learning, not what you’ve mastered
The best content comes from active thinking, not polished conclusions. Document your process. Share the questions you’re wrestling with. It’s more relatable than pretending you have all the answers.
3. Comment before you post
Spend 10 minutes engaging with others’ content before you share your own. The algorithm rewards activity, and genuine conversations build more credibility than broadcasting alone ever will.
4. Write for one person, not everyone
Stop trying to appeal to the entire platform. Identify one specific person who’d benefit from your perspective and write directly to them. Specificity creates resonance. Vagueness creates scrolling.
5. Track patterns, not individual posts
Don’t judge your progress by whether Tuesday’s post got 50 or 500 likes. Look at quarterly trends. Are more people engaging over time? Are the right conversations happening? That’s what matters.
Incorporating these strategies will help you learn how to stand out on LinkedIn.
What this means for you
Stop optimising for standing out. Start optimising for showing up.
That doesn’t mean post garbage daily. It means develop a sustainable rhythm of sharing genuine insights from your work. Weekly is fine. Bi-weekly works too.
The creators who win aren’t the ones with the cleverest hooks. They’re the ones who build a body of work over time that demonstrates clear thinking and real expertise.
Audiences reward that. Algorithms amplify it.
The irony is that by focussing less on differentiation and more on consistency, you actually stand out. Because most people can’t maintain it.
They post for three weeks, see modest results, and disappear.
You keep going. That’s the whole strategy.
How Marketing Collaborators can help
At Marketing Collaborators, we help professionals and business leaders build authentic personal brands and sustainable content strategies that strengthen your LinkedIn visibility and credibility over time.
We focus on clarity, consistency, and confidence, helping you create a rhythm that works for you and builds lasting trust with your audience.
Here’s how we can support you:
- Personal Brand Strategy: Define your positioning, tone of voice, and content pillars so your message connects and converts.
- Content Support: Develop a realistic, consistent posting plan with ideas, frameworks, and support to keep your brand visible on LinkedIn.
- Coaching: Gain practical guidance and accountability to show up consistently and communicate your expertise with confidence.
Consistency isn’t about posting more, it’s about showing up with purpose and building a personal brand people remember. Let’s chat
