The 5% Marketing Playbook
Focus your strategy. Convert faster. Stop wasting your budget.
Are you tired of chasing leads that go nowhere?
Most marketing fails because it tries to speak to everyone.
The truth is, only around 5% of your audience is actually ready to buy at any given time. The rest may be a good fit later, but right now, they’re just not ready no matter how brilliant your messaging is.
Whether you’re building brand awareness or trying to move the needle with limited resources, this approach gives you clarity on where to focus for maximum impact.
What You’ll Learn:
- How to reduce wasted ad spend
- How to spot high-intent buying signals
- The 95/5 rule and how to apply it to your B2B strategy
- Ways to optimise your lead generation for conversions
- The best content to attract decision-ready buyer
Download this free B2B playbook to improve lead generation, reduce wasted spend, and increase conversions.