Marketing Audit
Check the performance of your current marketing strategies and uncover opportunities for improvement.
Conducting a comprehensive marketing audit will help you align future marketing efforts with your business goals, maximising its effectiveness.
What is a Marketing Audit?
A Marketing Audit helps you identify the strengths and weaknesses of your current marketing practices. In fact, I strongly recommend carrying out a marketing audit alongside a strategy.
Is the response to your marketing input disappointing? If your recent sales results aren’t performing as well as you hoped, I am ready to help you evaluate the effectiveness of your marketing plans and make recommendations for improvement.
How an Audit can improve your results
- Pinpoint the marketing that is making a positive impact
- Identify any strategies that have ceased to deliver results
- Check that your business is in tune with new market trends
- Increase awareness of the latest in marketing technologies
- Be certain your marketing is effective and reaching your target audience
What happens during an Audit?
Every Marketing Audit is bespoke to each individual business.
After asking lots of questions (and digging deep into your current marketing practices and strategies) I’ll make recommendations for change.
And what happens afterwards?
I provide a detailed report on your marketing audit, offering insightful recommendations to align your marketing strategies with your business goals.
Areas that I assess, investigate and review:
- Competition performance and current industry trends
- Strengths and weaknesses in your marketing methods
- Checking your target audiences and potential new markets
- Is your marketing budget giving optimum returns?
- Is your marketing being carried out correctly?
FAQs
In an ideal world, this would be every year. However, this depends on the industry (some industries have a slower pace of change) and the size of your business (smaller businesses may be more agile).
A thorough marketing audit unearths information and data that helps you understand how effective your current marketing strategies actually are.
In my experience, it often uncovers opportunities for improvement and enhances the effectiveness of your overall marketing.
If your marketing team is objective, they can carry out the audit. However, an external audit does tend to deliver a more thorough and less biased approach.
Time to act now
By conducting a thorough Marketing Audit now, you’ll ensure that all your future marketing efforts are aligned with your business goals and are as effective as possible.
Discover related services…
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Outsourced Marketing Support
With over sixteen years in marketing, I can call on my network of specialist professionals when needed.